Awareness Campaigns & Initiatives
In the wake of the tremendous transformation that the creative industries have undergone in the past years, growing worldwide attention has been devoted to this booming knowledge-based sector, with an emphasis on its vital contribution to economic, social and cultural development.
Fast-growing and successful, creative industries have taken over global economy, with a far-reaching and positive impact that goes beyond the traditional cultural and information industries such as the broadcasting, publishing, music, film, art, design and entertainment industries.
In order to keep up with this rapid evolution, targeted public awareness must be raised as to creativitys increasing potential to generate wealth and favor economic growth. In this perspective, communications and educational messages should be improved to foster interest and understanding the dynamic role of creative industries.
Creators and consumers must be made aware of the scale of creative industries, and especially of intellectual property's job-creation potential and crucial role for the success and prosperity of the creative sector.
Here are some examples of successful awareness campaigns and initiatives about this key sector: