STRATEGIC INTELLECTUAL PROPERTY MANAGEMENT

Overview 

Designed for senior management the international executive program teaches how intellectual property (IP) can be strategically leveraged to create value and sustain competitive advantage over time in a rapidly changing environment. Thought leaders from leading business schools and corporate organizations reveal unique insights and experiences on strategic IP management using lectures, case studies, best practices and group discussions. Participants will have the opportunity to learn from each other, share experiences, reflect and apply the principles and practices of IP management in their own business environment.

Background

Intellectual Property is a valuable corporate asset and a strategic business tool. Increasing significance of intangible assets is forcing business organizations to actively manage intellectual property as a key driver for building and sustaining competitive advantage.

Globalization, deregulation and advances in information and communication technologies have dramatically transformed the economic landscape. To sustain growth, profit and market share, and to move up the value chain, companies need to emerge as technology leaders by aggressively deploying resources in research and development and product and process innovation.

The innovative ideas and products emerging from the R&D laboratories need to be effectively protected and converted into valuable intellectual property assets. Evolving national, regional and international intellectual property regimes impact business processes as well as provide new opportunities and challenges. Effective protection and management of intellectual property rights (patents, trademarks, industrial designs, copyright) will be the key to survival and vitality. IP should become an integral part of the corporate strategy.

IP management has emerged as a major area of business competence. It has become as important as understanding innovation, technology, marketing, finance, corporate governance, industrial economics and strategy.

Content

• Intellectual Property (IP) viewed as management option 
• IP, innovation and technology management
• IP and marketing
• IP and finance
• Strategic use of WIPO's global IP protection and dispute resolution systems
• IP strategy in global corporations and SMEs
• Case examples from different industry

Who Should Attend

This program is designed for entrepreneurs, board members and senior executives in large and small firms who seek a strong working knowledge of intellectual property management. The program is beneficial to general managers who want to deepen their IP knowledge and understand how management of IP assets impacts value creation. IP managers who seek broader perspectives and strategists who want to explore the latest IP practices will also find the program useful.

The program will be valuable to senior general and technical executives who are responsible for corporate strategy, including but not limited to, CEOs, Presidents, Vice Presidents, Heads of Product Development, R&D, Engineering, Technology transfer, Marketing, Finance; Senior managers from the Legal and IP department; Heads of Human resources.

Key Benefits

• Develop an understanding of the basic concepts of intellectual property management 
• Learn how companies are generating value from intellectual property
• Examine how your company can extract maximum value from intellectual property rights
• Explore how functions across the organization can leverage IP
• Learn about the most recent developments in the international IP arena that will impact your organization in the future 

Faculty

Tony Hadjiloucas, Director, PriceWaterhouseCoopers LLC Tony Hadjiloucas has 11 years of valuation and corporate finance experience with PriceWaterhouseCoopers. His particular area of expertise is the valuation and exploitation of intellectual property. He is currently a Director in the firm's Valuation & Strategy practice in London, where he leads a team focussing on providing advice in the area of intellectual asset management. Tony specialises in providing valuation and royalty rate determination advice in connection with patents, brands and branded businesses, know-how, software, trade secrets and other intangible assets for commercial, litigation and financial reporting purposes. Tony advised numerous blue chip companies on identifying potential licensing targets or strategic partners, negotiating and structuring licensing deals and helping clients understand and quantify the impact of trade offs often involved in licensing decisions.
Robert Pitkethly, University Lecturer, Said Business School, Oxford University Mr. Pitkethly is University Lecturer at Oxford University based in the Said Business School, Fellow and Tutor in management St. Peter's College and Senior Research Associate of the Oxford Intellectual Property Research Centre. His research interests bridge the fields of Strategic Management and Intellectual Property Law and primarily concern Intellectual Property Management (IP). This includes material which might fall within the fields of Business and Corporate Strategy, IP Law, Management of IP, Management of Technology, Valuation of Technology and IP and Asian Studies. Robert is qualified as a UK Chartered Patent Agent and European Patent Attorney and has an MBA from INSEAD. He also has a DPhil in Management Studies from Oxford University based on research into the use and management of IP by Japanese and Western companies. He has worked as a Management Consultant with a wide range of industries and as a Patent Attorney in both private practice and in industry.
Tony Tangena, Senior Vice President and Country Manager Netherlands, Philips Intellectual Property & Standards Tony Tangena is senior vice president and country manager Netherlands of Philips Intellectual Property & Standards (IP&S). IP&S is the worldwide organization responsible for all IPR matters within Royal Philips Electronics. IP&S employs more than 500 persons worldwide. About half of these are in the Netherlands. Tony did a Masters in solid-state physics and a Ph.D. in mechanical engineering. He worked in Philips Research before joining IP&S in 1989. He is a qualified Dutch and European patent attorney. He has been country manager of IP&S- UK in London, patent licensing manager and portfolio / counselling director, responsible for the worldwide Philips patent portfolio and for worldwide counselling issues. He was appointed in his present position in January 2005.

  Guest Speakers

Leading personalities from the South African corporate world will share their thoughts and experiences on IP management during power lunch and dinner sessions.

Learning Method

• Lectures
• Case Studies
• Group Discussions

Study materials and a CD-ROM containing introductory information on intellectual property will be provided to registered participants ahead of the program.

Award of Certificate

WIPO Worldwide Academy and the Graduate School of Business, University of Cape Town, will award a Certificate of Participation on successful completion of the program by the participant.

About WIPO

The World Intellectual Property Organization (WIPO) is a specialized agency of the United Nations. It is dedicated to developing a balanced and accessible international intellectual property system, which rewards creativity, stimulates innovation and contributes to economic development while safeguarding the public interest. WIPO administers 24 international treaties and carries out a rich and varied program of work with over 180 member States.

WIPO's activities in fields such as standardization and progressive development of IP laws, international industrial property registration and dispute resolution services and international technical cooperation programs continue to oil the wheels of international trade and commerce which in turn brings economic gain, efficiency and certainty to business enterprises around the world.

The WIPO Worldwide Academy

The WIPO Worldwide Academy is the education and research arm of WIPO. It was founded in response to global demand for knowledge and skills in intellectual property.  It serves as a center of excellence in teaching, training and research in IP. Its programs cater to different target audiences - inventors and creators, business managers and IP professionals, policy makers and government officials of IP institutions, diplomats and representatives, students and teachers of intellectual property and the civil society.

The Executive Program of the WIPO Academy is geared towards developing IP skills and competencies in business organizations. Drawing on WIPO's vast expertise and resources and a carefully selected group of eminent academics, thought leaders and experts from renowned business schools, major global corporations, professional bodies and management consultants, the WIPO Academy offers a unique interdisciplinary learning experience in the theory and practice of international intellectual property management.

The Graduate School of Business, University of Cape Town

The Graduate School of Business at UCT offers an exciting suite of programmes to choose from depending on personal needs and career development plans. The MBA (full-time and modular), Executive MBA (modular), Postgraduate Diploma in Business Administration (modular) and Associate in Management programme (modular), all provide a strong emphasis on personal development and growth, understanding business and leadership in emergent markets and the challenges of transforming organisations. The GSB approaches individual development by drawing on the rich and diverse experience of the program participants who come to study at its beautiful waterfront campus in Cape Town from many African countries and others countries as far as Korea as well as international students from Europe and North America.

GSB’s Executive Education programmes offer a wide portfolio of courses to suit managerial and professional needs at all levels and in-company customized programs. The Executive Education is in the Top 10 of the Economist International rankings. The UCT GSB differentiates itself with a strong emphasis on developing leadership talent in emergent markets. This is supported by sound research on a range of emergent market issues. The international quality and profile is further underlined by Top Financial Times Ranking for GSB’s MBA programme and EQUIS accreditation by the European Foundation for Management Development. Diversity is important for the GSB and the exciting challenge to be thought leaders stems from the diversity of ideas too. The big challenges that students are equipped to address include developing sustainable organisations and a keen sensitivity and responsiveness to social issues.

Information

Dates
April 15 and 16, 2008

Venue
UCT Graduate School of Business
Breakwater Campus
Portswood Road, Green Point
Cape Town
South Africa

Language
English

Fee
12,500 South Africa Rand (ZAR)

The fee covers tuition, study materials, welcome cocktail, refreshments and lunches.  The fee does not cover travel and accommodation.  Please note that no scholarships or fee waivers are available for this program.  A 10% group discount applies where three or more participants belong to the same organization.

Timetable
The program will run from 9 a.m. to 6 p.m. on both days. Participants should arrive before 8.45 am. on the first day in order to complete formalities. Please note that the timetable may be subject to minor variations.

How to Register

Candidates may register online at   http://www.gsb.uct.ac.za/gsbwebb/EMEApplication.asp?intcourseid=124

Places are limited. Candidates are registered on first come first served basis subject to availability of space. Early application is encouraged.

Candidates are expected to be fluent in English. Organizers reserve the right to decline registration and refund the fee in the event it is considered that the profile of the applicant is better suited for another program. 

Application Deadline
April 1, 2008

Cancellation
Cancellation after registration is subject to the following penalties:

Up to four weeks before the program: 25% of the fee; Between four to two weeks before the program: 50% of the fee. No refunds are available for cancellations received during the two weeks preceding the program or for not showing up at the program.  However, substitution of participant may be permitted at no extra charge with prior agreement of the organizers.  All cancellations must be received in writing.

Further Information

Please contact Omar Shoukry or Dudu Mahlangu at these addresses: