STRATEGIC INTELLECTUAL PROPERTY MANAGEMENT

WIPO, Geneva
September 18 and 19, 2006

  

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 Overview 

Increasing significance of intangible assets in the global economy is forcing business organizations to actively manage the role of IP as a key driver for building and sustaining competitive advantage and achieving superior performance. Intellectual Property is a valuable corporate asset and a strategic business tool. How the modern executive uses the tactical rights embedded in the IP options can be the difference between growth and profitability or death by cost based competition.

The intensive two-day program will examine the role of IP as a strategic business tool using case studies, best practices and interactive discussions. Eminent business school academics and corporate decision-makers will share their insights and experience on how IP can be leveraged for enhanced and enduring competitive advantage. Participants will have an opportunity to reflect on and apply these principles and practices to their respective business environment and industry context.

Objectives 

The program: 

  • Aims to provide a broad yet incisive glimpse of the world of intellectual property and competitive strategy 
  • Offers a high-level global perspective and insights to senior executives who can no longer afford to overlook IP 
  • Develops a basic understanding of what are the various IP regimes and how managers can use them as strategic business tools to secure and sustain competitive advantage 
  • Demonstrates how IP may be managed to generate enhanced value
  • Explores how the marketing, finance and technology units can better integrate IP in their respective business strategies

Structure 

The program consists of five main themes: 

  • Recent trends in corporate IP management 
  • Overview of basic principles of corporate IP management 
  • IP finance 
  • IP, innovation and technology management 
  • IP management in global corporations and start-up companies

Courses will be taught by leading business school professors, industry executives and WIPO officials who are selected for their expertise, teaching skills and ability to offer networking opportunities to participants.

Participants will be expected to have a basic understanding of intellectual property. Reading materials and a CD-ROM containing introductory information on intellectual property will be provided to registered participants ahead of the program.

Faculty

James G. Conley - Professor, Kellogg School of Management, Evanston 

James Conley serves on the faculty of both the Kellogg School of Management and the McCormick School of Engineering at Northwestern University. He is a faculty contributor in the Kellogg Center for Research in Technology & Innovation and serves as a Faculty Fellow at the Institute for Design Engineering and Application (NU IDEA). His research investigates the strategic use of intangible assets and intellectual properties to build and sustain competitive advantage. Additionally, he engineers product design and development technologies and studies the impact of computer automation on product realization. Research sponsors include the National Science Foundation, NASA, FAA, NIST, the Department of Defense, Motorola, Daimler-Chrysler, the OECD and others. Professor Conley teaches courses on Innovation Process Management, Intellectual Capital Management, and other related subjects to both graduate student and executive education audiences.

Tony Hadjiloucas - Director, PricewaterhouseCoopers LLP, London

Tony Hadjiloucas has 11 years of valuation and corporate finance experience with PricewaterhouseCoopers.  His particular area of expertise is the valuation and exploitation of intellectual property.  He is currently a Director in the firm's Valuation & Strategy practice in London, where he leads a team focussing on providing advice in the area of intellectual asset management.  Tony specialises in providing valuation and royalty rate determination advice in connection with patents, brands and branded businesses, know-how, software, trade secrets and other intangible assets for commercial, litigation and financial reporting purposes.  He recently testified as an expert witness in connection with a legal case involving IP valuation.  Tony advised numerous blue chip companies on identifying potential licensing targets or strategic partners, negotiating and structuring licensing deals and helping clients understand and quantify the impact of trade offs often involved in licensing decisions.  Tony has authored a number of thought leadership pieces, most recently two chapters of "IP Value - Building and enforcing intellectual property value".

Ruud Peters - CEO, Philips Intellectual Property & Standards, Eindhoven

Ruud Peters joined Philips in 1977 after graduating from the physics faculty at the Delft University. He became director responsible for licensing in 1990. He participated in standards bodies, like ISO and ETSI, where he was active in formulating IPR policies. In 1999 he was appointed as CEO of IP&S, responsible for managing Philips worldwide IP portfolio creation and value extraction and responsible for standardisation activities in the field of amongst others optical storage (CD/DVD) and content management. Currently the Intellectual Property & Standards (IP&S) organisation has 535 people working in 15 countries around the world. He is also a board member of three technology/IP licensing/trading companies.
Kari Sipilä - CEO, Future Innovations, Helsinki

Kari Sipilä is Executive Director in a consulting company Future Innovations, which specializes in management and innovation development activities. He has been the Executive Director of the Foundation for Finnish Inventions, a non-profit nationwide innovation center, which promotes and finances Finnish innovative products. Earlier he has been Director in a bank and domestic and international companies in Finland, USA, Switzerland and Saudi Arabia. Kari has large experience in the fields of innovations and technology. He is a consultant to WIPO in the fields of intellectual property and innovation development. He has been for ten years the Chairman of the Steering committee of Innofinland, where President of the Republic gives innovation awards to outstanding Finnish innovative companies. He is in the Board of The Finnish Technology Award Foundation. He is also President in the Board of Licensing Executives Society of Scandinavia and a member in the Finnish Academies of Technology.

 

Who should attend

This program is designed for entrepreneurs, board members and senior executives in large or small firms who seek a strong working knowledge of intellectual property management. The program is beneficial to general managers who want to deepen their IP knowledge and understand how management of IP assets impacts value creation. IP managers who seek broader perspectives and strategists who want to explore the latest IP practices will also find the program useful.

The program will be valuable to senior general and technical executives who are responsible for corporate strategy, including but not limited to, CEOs, Presidents, Vice Presidents, Heads of product development, R&D, engineering, technology transfer, marketing, finance; senior managers from the legal and IP department; Heads of human resources.

Key Benefits

  • Develop an understanding of the basic concepts of strategic intellectual property management
  • Learn how companies are generating value from intellectual property 
  • Examine how your company can extract maximum value from intellectual property rights
  • Explore how functions across the organization can leverage IP

The WIPO Advantage

  • World-class faculty from leading business schools and organizations present core intellectual property management concepts using case study materials, examples of industry best-practice and interactive simulations
  • International perspective on the evolution of intellectual property system
  • Insights into the latest developments in intellectual property law and practice from leading IP experts at WIPO
  • Networking opportunities with WIPO experts and officials
  • Contemplate and seek new vistas on your current challenges in the peaceful surroundings of Geneva

About WIPO

The World Intellectual Property Organization (WIPO) is an international organization dedicated to helping to ensure that the rights of creators and owners of intellectual property are protected worldwide. WIPO, administers 24 international treaties (two of those jointly with other international organizations) and carries out a rich and varied program of work, through its member States and secretariat, that seeks to:

  • Standardize and streamline national intellectual property law and practice
  • Provide services that facilitate the process of obtaining industrial property rights in multiple countries
  • Promote the circulation and exchange of intellectual property information
  • Provide legal and technical assistance to developing and other countries to encourage more widespread and efficient use of the IP system
  • Facilitate the resolution of private intellectual property disputes

The WIPO Worldwide Academy - the education and research arm of WIPO was founded in response to demand for knowledge and skills relating to  intellectual property (IP). The Academy:

  • Serves as a center of excellence in teaching, training and research in IP
  • Caters to different target audiences - inventors and creators, business managers and IP professionals, policy makers and government officials of IP institutions, diplomats and representatives, students and teachers of intellectual property and the civil society
  • Achieves its objectives through five core programs – executive development, professional training, distance learning, policy development and teaching and research
  • Develops and provides innovative new programs to keep abreast of the rapidly evolving IP landscape
  • Aims to promote international cooperation to enhance IP human capital through global networking with stakeholders and partners

Certificate of Participation

Participants who successfully complete the program will be awarded a certificate of participation.

Program Information

Duration:   

2 Days 

Dates:   

September 18 and 19, 2006 

Venue:   

WIPO Headquarters
Geneva, Switzerland 
Timetable: The program will run from 9 a.m. to 6 p.m. each day. Participants should arrive before 8.45 a.m. on the first day in order to complete their registration.
Language: English

   
Registration and Fee

Tuition Fee:   

2,000 Swiss Francs  
(includes all lunches and refreshments, and dinner on the first evening. Does not cover accommodation) Please note that no scholarships, fee waivers or discounts are available for this program. 
How to apply: See Application Deadline below. 

Application Deadline:

The executive program is now fully subscribed.  Should you wish to have your name added to the waiting list, please send a message to: execed.academy@wipo.int

   

Hotel Accommodation September is a very busy period in Geneva. Participants are strongly advised to arrange their hotel accommodation as early as possible.

Limited number of rooms have been blocked, until August 17, 2006, for the participants at the Hotel Intercontinental at the best available rate of CHF 345.- per room (single or double occupancy) per night.  Buffet breakfast CHF 39.- per person per day.  City tax CHF 3,25 per person per night.  For reservations, participants should directly contact the hotel quoting the WIPO/OMPI block booking reference FRP.  The contact details of the hotel are as follows:

Tel: 0041 22 919 3261 
Fax: 0041 22 919 3254 
Email: gvaha-reservations@interconti.com 
Internet: http://www.intercontinental.com/geneva 

A list of other hotels in Geneva and the neighboring region at United Nations preferential rate is available for your information

Further Information:   

Please contact the Program Administrator at the address above 

WIPO Academy

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