Strategic Intellectual Property Management
March 11 to 13, 2007
Goa - Radisson White Sands Resort (India)
Table of Contents
- Overview
- Background
- Content
- Who should attend
- Key Benefits
- Faculty
- Learning Method
- Award of Certificate
- About WIPO
- About CII
- Information
- Registration
- Information Brochure [PDF] (1.76Mb) [PDF] (221Kb)
- SIPM Program [PDF]
- General Information for participants
- Hotel Booking Form [PDF] (Radisson White Sands Resort)
Overview
Designed for senior executives the international executive program teaches how intellectual property (IP) can be strategically leveraged to create value and sustain competitive advantage over time in a rapidly changing environment. Thought leaders from leading business schools and corporate organizations reveal unique insights and experiences on strategic IP management using lectures, case studies, best practices and group discussions. Participants will have the opportunity to learn from each other, share experiences, reflect and apply the principles and practices of IP management in their own business environment.
Background
Intellectual Property is a valuable corporate asset and a strategic business tool. Increasing significance of intangible assets is forcing business organizations to actively manage intellectual property as a key driver for building and sustaining competitive advantage.
Globalization, deregulation and advances in information and communication technologies have dramatically transformed the economic landscape. Asian companies and organizations, leveraging the availability of a large pool of highly skilled scientific, technical and managerial manpower, have grown rapidly providing quality products and services worldwide.
To sustain growth, profit and market share, and to move up the value chain, companies need to emerge as technology leaders by aggressively deploying resources in research and development and product and process innovation.
The innovative ideas and products emerging from the R&D laboratories need to be effectively protected and converted into valuable intellectual property assets. Evolving national, regional and international intellectual property regimes impact business processes as well as provide new opportunities and challenges. Effective protection and management of intellectual property rights (patents, trademarks, industrial designs, copyright) will be the key to survival and vitality. IP should become an integral part of the corporate strategy.
IP management has emerged as a major area of business competence. It has become as important as understanding innovation, technology, marketing, finance, corporate governance, industrial economics and strategy.
Content
- Intellectual Property (IP) viewed as management option
- IP, innovation and technology management
- IP and marketing
- IP and finance
- Strategic use of WIPOs global IP protection and dispute resolution systems
- IP strategy in global corporations and SMEs
- Case examples from healthcare, information technology, automobile, entertainment, media & food ingredients, consumer durable, agro-products and luxury goods industries
Who Should Attend
This program is designed for entrepreneurs, board members and senior executives in large and small firms who seek a strong working knowledge of intellectual property management. The program is beneficial to general managers who want to deepen their IP knowledge and understand how management of IP assets impacts value creation. IP managers who seek broader perspectives and strategists who want to explore the latest IP practices will also find the program useful.
The program will be valuable to senior general and technical executives who are responsible for corporate strategy, including but not limited to, CEOs, Presidents, Vice Presidents, Heads of Product Development, R&D, Engineering, Technology transfer, Marketing, Finance; Senior managers from the Legal and IP department; Heads of Human resources.
This program may not be suitable for those with no basic knowledge about intellectual property, inadequate management experience and/or insufficient proficiency in English language.
Key Benefits
- Develop an understanding of the basic concepts of strategic intellectual property management
- Learn how companies are generating value from intellectual property
- Examine how your company can extract maximum value from intellectual property rights
- Explore how functions across the organization can leverage IP
Faculty
James Conley - Professor, Kellogg School of Management, Chicago
James Conley serves on the faculty of both the Kellogg School of Management and the McCormick School of Engineering at Northwestern University. He is a faculty contributor in the Kellogg Center for Research in Technology & Innovation and serves as a Faculty Fellow at the Institute for Design Engineering and Application (NU IDEA).
His research investigates the strategic use of intangible assets and intellectual properties to build and sustain competitive advantage. Additionally, he engineers product design and development technologies and studies the impact of computer automation on product realization. Professor Conley teaches courses on Innovation Process Management, Intellectual Capital Management, and other related subjects to both graduate student and executive education audiences.
Read two recent articles, authored by James Conley
- Trademarks, Not Patents: The real competitive advantage of the Apple iPod
- Using Brand Identity to Reinforce Market Value: THE COMPETITIVE EDGE
Tony Hadjiloucas - Director, PricewaterhouseCoopers LLP, London
Tony Hadjiloucas has 11 years of valuation and corporate finance experience with PricewaterhouseCoopers. His particular area of expertise is the valuation and exploitation of intellectual property. He is currently a Director in the firm's Valuation & Strategy practice in London, where he leads a team focussing on providing advice in the area of intellectual asset management.
Tony specialises in providing valuation and royalty rate determination advice in connection with patents, brands and branded businesses, know-how, software, trade secrets and other intangible assets for commercial, litigation and financial reporting purposes. He recently testified as an expert witness in connection with a legal case involving IP valuation. Tony advised numerous blue chip companies on identifying potential licensing targets or strategic partners, negotiating and structuring licensing deals and helping clients understand and quantify the impact of trade offs often involved in licensing decisions.
Read two recent articles, co-authored by Tony Hadjiloucas
- Reporting the value of acquired intangible assets / Tony Hadjiloucas and Richard Winter
- Valuing IP and determining the cost of capital / John Rugman and Tony Hadjiloucas
Mats Parup, Head of Corporate Intellectual Property, Novartis, Basel
Mats Parup is the Head of Corporate Intellectual Property of Novartis at Basel, Switzerland. With close to 300 IP staff from different business divisions reporting, the Corporate Intellectual Property function encompasses the patent sections for Consumer Health, Pharma, Vaccines & Diagnostics and the generic company Sandoz as well as Trade Marks, Domain Names and Copyright. Mats leads and sets standards for the IP work including worldwide patent litigation and supervises the effective utilization of the IP budget.
Mats is also the Chairman of the Intellectual Property (IP) Coordination Committee of the International Federation of Pharmaceutical Manufacturers & Associations (IFPMA), the Chairman of the Trade Mark Committee, and the Vice-Chairman of the IP Policy Committee, of the European Federation of Pharmaceutical Industries and Associations (EFPIA).
Mats worked as a legal clerk/junior judge at one of Stockholm's district courts before starting his IP career at the legal department of the European Patent Office. Later he moved to WIPO where he played a major role in the promotion and development of the Patent Cooperation Treaty (PCT). In 1992, Mats moved back to Sweden to set up, develop and lead the IP department at Astra. Following the merger of Astra and Zeneca, in addition to leading the large IP department at Astrazeneca, Mats was also part of the GI Franchise Management team responsible for protecting Losec/Prilosec in worldwide patent litigation.
Guest Speakers
Leading personalities from the Indian corporate world will share their thoughts and experiences on IP management during power lunch and dinner sessions.
S. Gopalakrishnan, President, Chief Operating Officer and Joint Managing Director, Infosys Technologies Ltd.
S. Gopalakrishnan (called Kris by his colleagues) is one of the founders of Infosys Technologies Limited, a highly respected Consulting, IT services and Business Process Management company operating in the global market. He has played a key role at Infosys in defining the company strategy and in using technology and innovation continuously to maintain its leadership of the industry.
In 1981, Kris, along with N.R. Narayana Murthy and five others, founded Infosys Technologies Limited. The initial years of his responsibility at Infosys included management of design, development, implementation and support of information systems for clients in the consumer products industry in the US. During 1987-1994 he headed the technical operations of KSA/Infosys (a joint venture between Infosys and KSA at Atlanta, USA) as Vice President (Technical).
In 1994, Kris returned to India and was appointed Deputy Managing Director of the company. In April 2002 he was appointed as Chief operating officer and since August 2006 is also the President and Joint Managing Director of the Company. His responsibilities include Customer Services, Technology, Investments and Acquisitions. Kris is also the Chairperson of Infosys Consulting, a wholly owned subsidiary of Infosys Technologies Limited.
Kris is currently the Chairman of Indian Institute of Information Technology and Management (IIITM), Kerala, and Vice Chairman of the Information Technology Education Standards Board (BITES) set up by Karnataka Government. He is on the board of directors of National Internet Exchange of India.
Mr. Kishor A. Chaukar, Managing Director, Tata Industries Limited (TIL).
TIL is one of the two principal holding companies of the Tata Group, Indias largest and best-known conglomerate. TIL acts as the diversification and new projects-promotion arm of the Group, and spearheads the entry of the Group in the emerging high-tech and sunrise sectors of the economy. In his capacity as Managing Director of TIL, Mr. Chaukar is responsible for enhancing the value and the interest of TlL in TIL-promoted companies and TIL divisions. One of the tasks performed in the quest for this value enhancement is to provide strategic direction to these companies.
Mr. Chaukar is a member of the Group Corporate Centre, which is engaged in strategy formulation at the House of Tata. He is on the Board of various Tata companies like Tata Teleservices Limited, Videsh Sanchar Nigam Limited, Tata Autocomp Systems Limited, Tata Investment Corporation Limited, among others. He also oversees the functions of the Department of Economics & Statistics (DES) and the Tata Credit Card.
Mr. Chaukar is the Chairman of Tata Council for Community Initiatives (TCCI) the nodal agency of the Group on all matters related to social development, environmental management, bio-diversity restoration and conservation of wild life.
Mr. Chaukar, a post-graduate in Management from the Indian Institute of Management Ahmedabad, was previously the Managing Director of ICICI Securities & Finance Company Limited (July 1993 to October 1998), and a member of the Board of Directors of ICICI Limited from February 9, 1995 to October 15, 1998). His other experiences include stints in Bhartiya Agro Industries Foundation, a Public Trust engaged in rural development on a no-profit no-loss basis and based in Pune, Maharashtra, and Godrej Soaps Limited.
Learning Method
- Lectures
- Case Studies
- Group Discussions
Study materials and a CD-ROM containing introductory information on intellectual property will be provided to registered participants ahead of the program.
Award of Certificate
WIPO Worldwide Academy and the Confederation of Indian Industry will award a Certificate of Participation on successful completion of the program by the participant.
About WIPO
The World Intellectual Property Organization (WIPO) is a specialized agency of the United Nations. It is dedicated to developing a balanced and accessible international intellectual property system, which rewards creativity, stimulates innovation and contributes to economic development while safeguarding the public interest. WIPO administers 24 international treaties and carries out a rich and varied program of work with over 180 member States.
WIPOs activities in fields such as standardization and progressive development of IP laws, international industrial property registration and dispute resolution services and international technical cooperation programs continue to oil the wheels of international trade and commerce which in turn brings economic gain, efficiency and certainty to business enterprises around the world.
The WIPO Worldwide Academy
The WIPO Worldwide Academ y is the education and research arm of WIPO. It was founded in response to global demand for knowledge and skills in intellectual property.
It serves as a center of excellence in teaching, training and research in IP. Its programs cater to different target audiences - inventors and creators, business managers and IP professionals, policy makers and government officials of IP institutions, diplomats and representatives, students and teachers of intellectual property and the civil society.
The Executive Program of the WIPO Academy is geared towards developing IP skills and competencies in business organizations. Drawing on WIPO's vast expertise and resources and a carefully selected group of eminent academics, thought leaders and experts from renowned business schools, major global corporations, professional bodies and management consultants, the WIPO Academy offers a unique interdisciplinary learning experience in the theory and practice of international intellectual property management.
About CII
The Confederation of Indian Industry (CII) works to create and sustain an environment conducive to the growth of industry in India, partnering industry and government alike through advisory and consultative processes. CII is a non-government, not-for-profit, industry led and industry managed organization, playing a proactive role in India's development process. Founded over 111 years ago, it is India's premier business association, with a direct membership of over 6300 organizations from the private as well as public sectors, including SMEs and MNCs, and an indirect membership of over 90,000 companies from around 336 national and regional sectoral associations.
A facilitator, CII catalyses change by working closely with government on policy issues, enhancing efficiency, competitiveness and expanding business opportunities for industry through a range of specialized services and global linkages. It also provides a platform for sectoral consensus building and networking. Major emphasis is laid on projecting a positive image of business, assisting industry to identify and execute corporate citizenship program.
CII's theme of "Competitiveness for Sustainable and Inclusive Growth" reflects the Confederation's commitment to balanced development that encompasses all sectors of the economy and all sections of society, at all levels - Global, National, Regional, State and Zonal. With 57 offices in India, 7 overseas in Australia, Austria, China, France, Singapore, UK, USA and institutional partnerships with 240 counterpart organizations in 101 countries, CII serves as a reference point for Indian industry and the international business community.
CII through its National Committee on IPR is spearheading some of the very important initiatives in Policy Recommendation, IPR Protection & Enforcement. The CII Technology & IPR division is closely working with its member organizations to disseminate the best practices in IP across the country and to gear up the Indian industry to face the emerging challenges in IP.
Information
Dates
March 11 to 13, 2007
Venue
Goa - Radisson White Sands Resort (India)
Language
English
Fee
1,400 Swiss Francs or 50,000 Indian Rupees
The fee covers tuition, study materials, refreshments, lunches and dinners. The fee does not cover accommodation. Please note that no scholarships, fee waivers or discounts are available for this program.
Timetable
The program will run from 5 p.m. to 9.30 p.m. on Sunday and from 9 a.m. to 6 p.m. on Monday and Tuesday. Participants should arrive before 4.30. p.m. on Sunday in order to complete formalities. Please note that the timetable may be subject to minor change.
How to Register
Places are limited. Candidates are registered on a first come first serve basis subject to availability of space. Early application is encouraged.
To register with WIPO, please complete the online registration form. Once your registration has been processed, you will be invited to complete a participant information form.
To register with CII, please visit the CII SIPM web site.
Alternatively, you may complete the printed registration [PDF] and participant information [PDF] forms and return with payment details to Mrs. Silvia Nunez (WIPO).
Candidates are expected to be fluent in English and have a minimum of five years managerial experience at a senior level. Organizers reserve the right to decline registration and refund the fee in the event it is considered that the profile of the applicant is better suited to another program.
Registration deadline
Deadline for receipt of applications has been extended to February 28, 2007
Cancellation
Cancellation after registration is subject to the following penalties:
Up to four weeks before the program: 25% of the fee; Between four to two weeks before the program: 50% of the fee. No refunds are available for cancellations received during the two weeks preceding the program or for not showing up at the program. However, substitution of participant may be permitted at no extra charge with prior agreement of the organizers. All cancellations must be received in writing.
Further Information
|
Mrs. Silvia Nunez |
Mr. K Subodh Kumar |
