STRATEGIC INTELLECTUAL PROPERTY FINANCE
November 12 to 15, 2007
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Table of Contents
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VIDEO CLIP:
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Overview
Designed for finance executives, managers and analysts, this executive program teaches essential concepts of and recent developments in the rapidly evolving and complex area of intellectual property (IP) finance. Thought leaders and eminent experts from leading business schools, corporate organizations and financial institutions reveal unique insights, unveil practical tools and share rich experiences using a combination of lectures, case studies, practical exercises and group discussions.
Background
IP has emerged as a strategic corporate asset and a critical value driver in the contemporary knowledge economy. Private firms in the United States of America are reported to be investing over one trillion dollars annually in IP and other intangible assets. Estimates of the portion of corporate value associated with intangibles vary but most professionals ascribe the figure to over fifty percent.
Sophisticated companies have recognized the value of IP and have developed systems, structures and capabilities to harvest rich financial rewards, establish superior market position and enhance company performance. Unlocking the hidden value in IP requires teamwork. Finance executives are playing an increasingly central role in the strategic management of IP assets.
Finance professionals who have mastered the art of IP finance are usually more successful in the valuation and accounting of the firm’s intangible assets, in the optimal allocation of corporate resources, in minimizing risks, in IP securitization and in sustaining investor confidence.
Recent developments in financial regulations and accounting standards, combined with the increasing curiosity of shareholders, investors, analysts and tax authorities, is encouraging companies to provide a more transparent and reliable disclosure of a company’s intangible assets either on the balance sheet, in the Management Discussion and Analysis section of the financial reports, or in a voluntary intangibles report.
Managing IP as a major business and financial asset is a new area of business competence. It is essential that executives and managers develop a good conceptual framework as well as a practical understanding of IP and how it contributes to the firm’s business operations. Effective use of IP as a business asset is one of the keys to corporate sustainability.
Content
- Overview of corporate finance
- Creating and extracting value from IP
- IP Licensing
- IP audit and valuation
- Measuring IP and other intangibles
- Recent developments on accounting for intangibles
- Reflecting IP in financial statements
- Taxation of IP development, acquisition and transfers
- Securitization of IP and raising finance
- Best practices related to disclosure of IP and its impact on financial markets and institutions
Faculty
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Béatrix de Russé, Executive Vice President Intellectual Property and Licensing, Thomson, France Béatrix de Russé has been in charge of Intellectual Property and Licensing at Thomson for the past 14 years. |
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Tony Hadjiloucas, Director, PricewaterhouseCoopers LLP, United Kingdom Tony Hadjiloucas has 12 years of valuation and corporate finance experience with PricewaterhouseCoopers. His particular area of expertise is the valuation and exploitation of intellectual property. He is currently a Director in the firm's Valuation & Strategy practice in London, where he leads a team focussing on providing advice in the area of intellectual asset management. Tony specialises in providing valuation and royalty rate determination advice in connection with patents, brands and branded businesses, know-how, software, trade secrets and other intangible assets for commercial, litigation and financial reporting purposes. Tony has advised numerous blue chip companies on identifying potential targets or strategic partners, negotiating and structuring deals and helping clients understand and quantify the impact of trade offs often involved in licensing decisions. He has testified as an expert witness on IP valuation and is a frequent speaker on this topic at conferences and leading business schools around the world.
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Baruch Lev, Professor, NYU Stern School of Business, United States of America Baruch Lev is the director of the Vincent C. Ross Institute of Accounting Research and the Philip Bardes Professor of Accounting and Finance at New York University Stern School of Business. In his current positions, Professor Lev teaches courses in accounting and financial analysis. |
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Patrick Sullivan, CEO, Intellectual Capital Management Group, United States of America Patrick Sullivan is founder and C.E.O. of ICMG, a consulting company focused on extracting value from intellectual capital. He is co-founder and co-facilitator of the ICM Gathering and the IP Forum, comprising managers of intellectual property (IP) and other intangibles from companies sophisticated in creating and extracting value from their intangibles. Participating companies meet three times a year to share ideas and insights as well as to develop best practices on how to manage their IP in a manner that contributes the greatest profits to the corporate bottom line. Dr. Sullivan brings over thirty years of leading edge conceptual leadership and practical experience in valuing and extracting value from intellectual capital. Together with the Gathering and Forum, he has pioneered the development of new and practical methods for measuring, valuing and managing intellectual property and other intangibles. In addition to a large number of articles, his books include: Technology Licensing, Profiting from Intellectual Capital, Value-Driven Intellectual Capital, and Einstein in the Boardroom. He is a Fellow of the American Council on Education, a member of the Licensing Executives Society (where he was the founding chairman of both the Intellectual Capital Management Committee and the Intellectual Asset Reporting Committee). He is on the editorial board of the Journal of Intellectual Capital, and is a member of the American Bar Association’s Intellectual Property Section. Doctor Sullivan holds the Doctorate of Business Administration, and Master of Science in R&D Management degrees from the Florida State University; and a Bachelor’s Degree in Engineering from the United States Naval Academy.
Read recent articles, co-authored by Pat Sullivan:
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Guest Speakers
Senior executives from WIPO and leading personalities from the world of finance will share their thoughts and experiences on recent developments in the field of international IP law, management and finance during “Power Lunch” and guest speaker sessions.
Who Should Attend
This program has been designed primarily for finance executives. It is well-suited for CFOs, vice presidents of finance, strategic planning officers, controllers and others with planning, control, and accounting responsibilities. It will also be relevant to strategists interested in industry and competitor analysis, finance professionals undertaking merger-and-acquisition transactions, and professionals involved in analyzing investment opportunities.
Executives responsible for corporate strategy, corporate communication and for interacting with the capital market will also find the content valuable. This program will also be beneficial to licensing executives, venture capital managers, portfolio managers, equity managers, and Consultants.
Key Benefits
- Develop an understanding of the basic concepts of intellectual property finance
- Learn how to measure the value of intangible assets
- Examine how your company can maximize value by IP accounting and internal and external disclosure of the company’s IP assets
- Learn about the most recent developments in the international IP arena that will impact your organization in the future
Learning Method
- Lectures
- Case Studies
- Practical Exercises
- Group Discussions
Pre-study materials on intellectual property will be provided to registered participants ahead of the program.
Award of Certificate
WIPO Worldwide Academy will award a Certificate of Participation on successful completion of the program by the participant.
About WIPO
The World Intellectual Property Organization (WIPO)
is a specialized agency of the United Nations. It is dedicated to developing a balanced and accessible international intellectual property system, which rewards creativity, stimulates innovation and contributes to economic development while safeguarding the public interest. WIPO administers 24 international treaties and carries out a rich and varied program of work with over 183 member States.
WIPO’s activities in fields such as standardization and progressive development of IP laws, international industrial property registration and dispute resolution services and international technical cooperation programs continue to oil the wheels of international trade and commerce which in turn brings economic gain, efficiency and certainty to business enterprises around the world.
The WIPO Worldwide Academy
The WIPO Worldwide Academy is the education and research arm of WIPO. It was founded in response to global demand for knowledge and skills in intellectual property. It serves as a center of excellence in teaching, training and research in IP. Its programs cater to different target audiences - inventors and creators, business managers and IP professionals, policy makers and government officials of IP institutions, diplomats and representatives, students and teachers of intellectual property and the civil society.
The Executive Program of the WIPO Academy is geared towards developing IP skills and competencies in business organizations. Drawing on WIPO's vast expertise and resources and a carefully selected group of eminent academics, thought leaders and experts from renowned business schools, major global corporations, professional bodies and management consultants, the WIPO Academy offers a unique interdisciplinary learning experience in the theory and practice of international intellectual property management.
The WIPO Advantage
- World-class faculty from leading business schools and organizations present core innovation, technology and intellectual property management concepts using case study materials, examples of industry best-practice and interactive simulations
- International perspective on the evolution of intellectual property system and its impact on technology-led enterprises
- Insights into the latest developments in intellectual property law, management and practice from leading IP experts at WIPO
- Networking opportunities with senior WIPO experts and officials
- Contemplate and seek new vistas on your current challenges in the serene surroundings of Geneva
Information
Dates
November 12 to 15, 2007
Venue
WIPO Headquarters, Geneva (Switzerland)
Language
English
Fee
2,800 Swiss Francs
The fee covers tuition, study materials, welcome cocktail, refreshments and lunches. The fee does not cover accommodation. Please note that no scholarships or fee waivers are available for this program.
A 10% group discount applies where three or more participants belong to the same organization.
Timetable
The program will run from 2.30 p.m. to 8. 00 p.m. on Monday and from 9 a.m. to 6 p.m. Tuesday through Thursday. Participants should arrive before 2.00 p.m. on Monday in order to complete formalities. Please note that the timetable may be subject to minor change
How to Register
Please complete the online registration form
Candidates are expected to be fluent in English. Organizers reserve the right to decline registration and refund the fee in the event it is considered that the profile of the applicant is better suited for another program.
Application deadline
There is no deadline for application. However, early application is encouraged since places are limited and may get filled up quickly. Candidates are registered on first come first served basis subject to availability of space.
Cancellation
Cancellation after registration is subject to the following penalty:
Up to six weeks before the program: no penalty; between six to four weeks before the program: 10% of the fee; between four to two weeks before the program: 50% of the fee. No refunds are available for cancellations received during the two weeks preceding the program or for not showing up at the program. However, substitution of participant may be permitted at no extra charge with prior agreement of the organizers. All cancellations must be received in writing.
Hotel Accomodation
Participants are strongly advised to arrange their hotel accommodation as early as possible. A limited number of rooms have been blocked for the participants at the following hotels:
HOTEL INTERCONTINENTAL
7-9 Chemin du Petit Saconnex
1211 GENEVA
Tel. : +41 22 919 3939
Fax : +41 22 919 3838
Web: http://www.ichotelsgroup.com/h/d/ic/1/en/hotel/gvaha
Single room: SFr. 315 (classic); SFr. 375 (deluxe) inclusive of VAT and service;
Double occupancy: Extra SFr. 50; City tax: SFr. 4.25 per person per day;
American Buffet breakfast: SFr. 40 per person.
The hotel is about 0.4 km. from WIPO (five minutes on foot).
Should you be interested in staying in this hotel, please complete and send the hotel reservation form to the hotel before the deadline of October 11, 2007.
HOTEL MON REPOS
131-133, rue de Lausanne
1202 GENEVA
Tel. : +41 22 909 3903
Fax : +41 22 909 3993
Web: http://www.hmrge.ch/welcome.htm
Map: http://www.hmrge.ch/planuk.htm
Double room in single occupancy: Sfr. 200 (VAT and service included)
City tax: Sfr. 2.95 per day per person; Buffet breakfast: Sfr. 18 per person.
The hotel is close to the lake and about 2 km. from WIPO (five minutes by taxi; fifteen minutes on foot).
Should you be interested in staying in this hotel, please complete and send the hotel reservation form to the hotel before the deadline of October 26, 2007
Other Hotels
A list of hotels in Geneva and the neighboring region is available for your information.
Online booking can be made from the Geneva Tourist Office site http://www.geneva-tourism.ch/?lang=_eng
and the Swiss Tourism site http://www.myswitzerland.com/en.cfm/accommodation/online_booking
Further Information
Research & Executive Program
WIPO Worldwide Academy
World Intellectual Property Organization (WIPO)
34, chemin des Colombettes
1211 Geneva 20 - Switzerland
Tel: +41 22 338 9111
Fax: +41 22 740 1417
E-mail: execed.academy@wipo.int
Website : www.wipo.int/academy/en/execed
