Strategic Innovation, Product Design & Development and Intellectual Property Management

 

WIPO WORLDWIDE ACADEMY

CONFEDERATION OF INDIAN INDUSTRY

Overview 

A four-day intensive program designed for middle to senior level executives who wish to learn how to strategically use the intellectual property regime to fuel innovation, maximize return on investment in R&D and move their firm up the technology ladder. The program blends innovation with product design and development and intellectual property management to offer a unique learning experience. Thought leaders from leading business schools and the corporate world will reveal unique insights and experiences using lectures, case studies, best practices and group discussions. Participants will have the opportunity to learn from each other, share experiences, reflect and apply the principles and best practices of innovation, product design and development and IP management in their own business environment.

Background

Creativity and innovation is the key to survival and profitability in a rapidly evolving, complex and competitive global business environment. Technology is integral to virtually every facet of business. It plays a pivotal role in the development, manufacture and delivery of innovative products and services to the market. Markets demand new products with better design and more features within shorter time frame at a lower price. Effective management of innovation, product design and development is important for technology leadership. The alignment of intellectual property strategy with innovation and business strategy is challenging and yet critical for bottom line growth.

Recent and ongoing developments in the intellectual property arena offer exciting opportunities to situate R&D, product design, development and manufacturing operations at the most favorable location across the globe, minimize the cost and risk of innovation and preserve the ownership and control of ideas and knowledge within the firm. Strategic management of intellectual property plays a vital role in driving innovation, creating value and in sustaining profitability and competitive advantage. The management of Intellectual Property (IP) is a vital component of all research activities. It is not just an issue to consider at the time research results are generated, but should be part of a company’s thinking, even at the early stages of conception of a research project.

TRIPS agreement and advances in communication and information technology have ushered in a new era and dramatically changed the rules of the game for technology led enterprises. The knowledge economy, on the one hand heralds a brave new world of exciting opportunities for growth and profitability, on the other hand it presents a dangerous landscape mined with devastating infringement lawsuits, patent thickets and freedom to operate issues. Life and death of firms where intangible assets now comprise over 75% of the total value depends increasingly on how well it generates, manages and extracts value from intellectual property. How do you journey to prosperity and reap the rewards of your research and development efforts in the face of uncertainties? Can you draw a reliable technology road map on the shifting sand dunes? A carefully crafted and effectively managed IP policy must underpin any innovation and technology strategy to create value and sustain competitive advantage.
 

Content

Who Should Attend

The programme is designed for executives and managers involved in R&D or with responsibility for the development and management of new products and processes including corporate technical staff, laboratory directors, managers responsible for the product or project engineering organizations, heads of research programmes and managers with a heavy stake in the successful running of the company's R&D effort. Entrepreneurs, board members, general managers, vice presidents, and executives in functional areas such as marketing, brand management, research and development, design, and operations in large and small firms and R&D organizations who seek to integrate intellectual property strategy into the corporate innovation and technology strategy will also find the program useful. 

The program will also be valuable to senior general and technical executives who are responsible for corporate strategy, including but not limited to, CEOs, Presidents, Vice Presidents, Heads of product development, R&D, engineering, technology transfer, marketing, finance; senior managers from the legal and IP department; Heads of human resources.
 
 

Key Benefits

Faculty

 

Gerhard Bauer, Chief Trademark Counsel, Daimler AG Mr. Gerhard Bauer is Head of the Trademark, Design-Patent, Domain name and IP-Agreement department of Daimler AG within the Intellectual Property Management Group. He is based in the Stuttgart headquarter. Mr. Gerhard Bauer graduated in 1987 from Stuttgart University with a degree in Electrical Engineering, joined the Patent Department of the then Mercedes-Benz AG. In 1992 he passed his Patent Attorney exam and became head of the trademark department and central IP-functions of Mercedes-Benz. In 1996 Gerhard Bauer took over responsibility in the sector for the complete Daimler-Benz group and in 1998 as Chief Trademark Counsel for DaimlerChrysler AG (now Daimler AG). Mr. Gerhard Bauer is Vice-President of the International Trademark Association (INTA) in New York. He is a frequent speaker worldwide for IP-matters and especially trademark matters for the World Intellectual Property Organization (WIPO) and various other organizations; he gave many presentations especially in Latin American as well as Asian countries and China. He has also been awarded one of the 50 most influential persons in the world in IP by the Managing Intellectual Property Magazine in 2005 and again in 2006.
Sven Beyer, Partner, Advisory – Corporate Finance, KPMG     Dr. Sven Beyer is Partner, Advisory –Corporate Finance at the KPMG in Munich. He has extensive experience of company valuation as well as the valuation of intangible asset in particular in the context of transactions. He advises in the area of intangible asset management, in particular Brands or Technologies. Sven has provided brand valuation and management support to clients like Salamander, Rosner, P&C, Dresdner Bank, EnBW, Bremi, Nordsee, Domicil, MunicRe, and EganaGoldpfeil. He supports the German Institute of Certified Public Accountants (IDW) in the subject of purchase price allocation and impairment testing under IFRS and intangible asset valuation. In cooperation with the German Brand Association as well as GfK he is the project leader for a joint study on luxury brands in the German market. The study will cover in particular fashion brands as well as jewels and accessories. Sven has spoken on the subject of the valuation of intangible assets at various conference and commands expertise in a diverse range of sectors, in particular Consumer & Industrial Markets. Sven obtained a Dipl.-Wirtsch.-Ing. (combined master degree in management science and electrical engineering) from TU Darmstadt, a Doctor of Economics from the University of Leipzig. He is also a Chartered Financial Analyst (Investment analyst (DFVA)).
Richard Buttrick, Senior Vice President, Philips Intellectual Property & Standards Since February 2008 Richard has managed the IP acquisition activities for the Consumer Lifestyle sector of Philips. This covers the full range of IP activities including IP creation, Value Extraction (including licensing), counseling and IP Acquisition. Richard leads a multi-skilled team of 100+ people whose main task, historically, has been the creation of large scale patent portfolios for cross-licensing and the licensing of essential patents on standards such as DVD and Blu-Ray. While standards licensing is still a major revenue generator for Philips, the evolving Intellectual Economy and Philips changing business focus has lead to a diversification and expansion of IP activities into new areas such as counseling and technology licensing. The most significant part of Richard’s business background for his current role in Philips is his extensive knowledge in the creation and exploitation of IP, acquired through over 25 years of experience in many different sectors, technologies and situations. Before joining Philips, Richard worked with IP for British Telecom and later British Technology Group, an IP Licensing Company. Prior to working in industrial practice he trained and qualified in private practice as a UK & European Patent Attorney. Richard joined Philips in 2002 as Patent Licensing Manager with responsibility for managing patent licensing assertions against third parties, before later leading the IP Value Extraction business which generated revenues of several hundred million Euros a year.
James Conley, Professor, Kellogg School of Management James Conley serves on the faculty of both the Kellogg School of Management and the McCormick School of Engineering at Northwestern University. He is a faculty contributor in the Kellogg Center for Research in Technology & Innovation and serves as a Faculty Fellow at the Segal Design Institute (NU IDEA)  His research investigates the strategic use of intangible assets and intellectual properties to build and sustain competitive advantage. Additionally, he engineers product design and development technologies and studies the impact of computer automation on product realization. Research sponsors include the National Science Foundation, NASA, FAA, NIST, the Department of Defense, Motorola, Daimler-Chrysler, the OECD and others. Professor Conley teaches courses on Innovation Process Management, Intellectual Capital Management, and other related subjects to both graduate student and executive education audiences. Beyond Kellogg and Northwestern, he serves on the visiting faculty of Kellogg partner institutions such as the Otto Beisheim Graduate School of Management at the WHU in Germany, the Schulich School of Business at York University in Canada, and at the Keio University Business School in Japan.
Himanshu Goswami, IP Attorney, Microsoft Corporation Himanshu is the IP Attorney for Microsoft Corporation India, and is responsible for all IPR related issues for Microsoft’s Research and Development centres in Hyderabad and Bangalore. Himanshu advises on patent, trademark and copyright issues and on Open Source use in research and development. Overall, his focus is effective IP management for Microsoft’s research and development activities. Himanshu is a registered patent and trademark attorney in India. He also holds a degree in Commerce and Economics from the University of Delhi and a degree in Law from the Law Faculty, University of Delhi. He has practiced IP and commercial law before the Supreme Court of India and the High Court of New Delhi, before moving to an in-house counsel role. He has argued cases that got reported in leading law journals in India. Himanshu has authored papers on the legal implications of Online Stock Trading in India published in the International Internet Law Review, and on Digital Signatures under the Information Technology Act, 2000, published by the Pacific Rim Advisory Council.
Walter Herbst, Professor, Kellogg School of Management, Chicago Walter Herbst is a faculty member in the Marketing Department at Kellogg School of Management. He also serves as the Director of the Master of Product Development program and is a clinical professor in the mechanical engineering department of Northwestern's McCormick School of Engineering and Applied Science. Walter Herbst founded the largest independently owned design firm in the country Herbst LaZar Bell Inc in 1962 and holds over 85 patents in hardware, housewares and medical products. He is listed in "Who's Who of American Inventors." Mr. Herbst is a co-author of the PDMA Handbook of Product Development, which has become the industry standard. Amongst his numerous design awards, he was recognized by Business Week magazine and the Industrial Design Society of America as one of the "Best of the Decade" for his design work with the Gillette Company.
Ashok Jhunjhunwala, Professor, Indian Institute of Technology, Chennai Ashok Jhunjhunwala is Professor of the Department of Electrical Engineering, Indian Institute of Technology, Chennai, India and was department Chair till recently. He received his B.Tech degree from IIT, Kanpur, and his MS and Ph.D degrees from the University of Maine. From 1979 to 1981, he was with Washington State University as Assistant Professor. Since 1981, he has been teaching at IIT, Madras. Dr. Jhunjhunwala leads the Telecommunications and Computer Networks group (TeNeT) at IIT Madras. This group is closely working with industry in the development of a number of Telecommunications and Computer Network Systems. TeNeT group has incubated a number of technology companies which work in partnership with TeNeT group to develop world class Telecom and Banking products for Rural Markets. Dr. Ashok Jhunjhunwala has been awarded Padma Shri in the year 2002. He has been awarded Shanti Swarup Bhatnagar Award in 1998, Dr.Vikram Sarabhai Research Award for the year 1997, Millennium Medal at Indian Science Congress in the year 2000 and H. K. Firodia for "Excellence in Science & Technology" for the year 2002, Shri Om Prakash Bhasin Foundation Award for Science & Technology for the year 2004, Awarded Jawaharlal Nehru Birth Centenary Lecture Award by INSA for the year 2006 and IBM Innovation and Leadership Forum Award by IBM for the year 2006. He is a Fellow of INAE, IAS, INSA and NAS. Dr. Jhunjhunwala is a Director in the Board of SBI. He is also a Board member of several companies in India, including TTML, BEL, Polaris, 3i Infotech, Sasken, Tejas, NRDC, and IDRBT. He is member of Prime Minister's Setup Scientific Advisory Committee.

  

 

Learning Method

• Lectures
• Case Studies
• Group Discussions

Pre-study materials on intellectual property will be provided to registered participants ahead of the program.

Award of Certificate

WIPO Worldwide Academy and the Confederation of Indian Industry will award a Certificate of Participation on successful completion of the program.
 

About WIPO

The World Intellectual Property Organization (WIPO) is a specialized agency of the United Nations. It is dedicated to developing a balanced and accessible international intellectual property system, which rewards creativity, stimulates innovation and contributes to economic development while safeguarding the public interest. WIPO administers 24 international treaties and carries out a rich and varied program of work with over 183 member States.

WIPO’s activities in fields such as standardization and progressive development of IP laws, international industrial property registration and dispute resolution services and international technical cooperation programs continue to oil the wheels of international trade and commerce which in turn brings economic gain, efficiency and certainty to business enterprises around the world.

The WIPO Worldwide Academy

The WIPO Worldwide Academ y is the education and research arm of WIPO. It was founded in response to global demand for knowledge and skills in intellectual property. It serves as a center of excellence in teaching, training and research in IP. Its programs cater to different target audiences - inventors and creators, business managers and IP professionals, policy makers and government officials of IP institutions, diplomats and representatives, students and teachers of intellectual property and the civil society.

The Executive Program of the WIPO Academy Academy is geared towards developing IP skills and competencies in business organizations. Drawing on WIPO's vast expertise and resources and a carefully selected group of eminent academics, thought leaders and experts from renowned business schools, major global corporations, professional bodies and management consultants, the WIPO Academy offers a unique interdisciplinary learning experience in the theory and practice of international intellectual property management.

 

About CII

The Confederation of Indian Industry (CII) works to create and sustain an environment conducive to the growth of industry in India, partnering industry and government alike through advisory and consultative processes.

CII is a non-government, not-for-profit, industry led and industry managed organization, playing a proactive role in India's development process. Founded over 113 years ago, it is India's premier business association, with a direct membership of over 7500 organizations from the private as well as public sectors, including SMEs and MNCs, and an indirect membership of over 83,000 companies from around 380 national and regional sectoral associations.
CII catalyses change by working closely with government on policy issues, enhancing efficiency, competitiveness and expanding business opportunities for industry through a range of specialized services and global linkages. It also provides a platform for sectoral consensus building and networking. Major emphasis is laid on projecting a positive image of business, assisting industry to identify and execute corporate citizenship programmes. Partnerships with over 120 NGOs across the country carry forward our initiatives in integrated and inclusive development, which include health, education, livelihood, diversity management, skill development and water, to name a few.

Complementing this vision, CII's theme "India@75: The Emerging Agenda", reflects its aspirational role to facilitate the acceleration in India's transformation into an economically vital, technologically innovative, socially and ethically vibrant global leader by year 2022.

With 64 offices in India, 8 overseas in Australia, Austria, China, France, Japan, Singapore, UK, USA and institutional partnerships with 271 counterpart organizations in 100 countries, CII serves as a reference point for Indian industry and the international business community.
 

Course Information

Dates
December 2 to 5, 2008

Venue
The Accord Metropolitan, Chennai, India

Language
English

Fee
1,500 US Dollars

The fee covers tuition, study materials, refreshments and lunches. The fee does not cover accommodation. Please note that no scholarships or fee waivers are available for this program.

A 10% group discount applies where three or more participants belong to the same organization.

How to Register

Please complete the online registration form 

Places are limited. Candidates are registered on first come first served basis subject to availability of space. Early application is encouraged.

Candidates are expected to be fluent in English. Organizers reserve the right to decline registration and refund the fee in the event it is considered that the profile of the applicant is better suited for another program.

Application deadline
Extended to December 1, 2008

Early application is encouraged as places are limited.  Candidates are registered on a first come first served basis subject to availability of space.

Cancellation

Cancellation after registration is subject to the following penalties: 

Up to four weeks before the program: 25% of the fee; Between four to two weeks before the program: 50% of the fee. No refunds are available for cancellations received during the two weeks preceding the program or for not showing up at the program. However, substitution of participant may be permitted at no extra charge with prior agreement of the organizers. All cancellations must be received in writing.

 

Hotel Accommodation

A limited number of rooms have been blocked until November 21, 2008 at the venue of the program: 

The Accord Metropolitan
35, GN Chetty Road
T Nagar, Chennai 600 017
India
Tel: (91-44) 2816 1000
Fax: (91-44) 2816 1001
Email: hotel@theaccordmetropolitan.com
Internet: www.theaccordmetropolitan.in

Price - Single room: INR. 7,788 / USD 170; Double room: INR. 9,038 / USD 193
(inclusive of breakfast and all taxes)

Should you be interested in staying in this hotel, please complete the hotel booking form and send it directly to the hotel to make your room reservation quoting “WIPO-CII Executive Program.”  Also available is a list of other fine hotels in Chennai.

  

Further Information

Mrs. Isabella Pimentel Research & Executive Program WIPO Worldwide Academy World Intellectual Property Organization (WIPO) 34, chemin des Colombettes 1211 Geneva 20 - Switzerland Tel: +41 22 338 9111 Fax: +41 22 740 1417 E-mail: execed.academy@wipo.int Website : www.wipo.int/academy/en/execed

Mr. K Subodh Kumar Head IPR & APTDC Confederation of Indian Industry Andhra Pradesh Technology Development & Promotion Centre Plot no 7, II Floor, Regal House, Motilal Nehru Nagar, Begumpet, Hyderabad 16 (Andhra Pradesh), India Tel: +91 40 2776 5837 Fax: +91 40 2776 5836 Mobile:+91 98 4830 4417 E-mail: subodh.kumar@ciionline.org Web: www.ciionline.org