New Short Documentaries Released on the Use of IP in Indonesia
October 3, 2016
In cooperation with WIPO’s News and Media Section, Regional Bureau for Asia and the Pacific and the Funds-in-Trust Japan – Industrial Property, the WIPO Japan Office (WJO) visited entrepreneurs in Indonesia to see first-hand a variety of successful, positive uses of intellectual property (IP).
As part of the WJO’s ongoing activities to tell the stories of the successful use of IP for economic and social development, the Office visited Indonesia earlier this year with WIPO’s News and Media section to produce short documentary videos highlighting the positive use of the IP system in various industries in Indonesia.
Helping farmers take their products global
Artisanal farmers throughout Indonesia have a history of using local ingredients – some of which are protected geographical indications – to create a variety of organic products. Through her company, Javara, Ms. Helianti Hilman has leveraged the IP system to create a strong trademark strategy that has helped integrate over 50,000 of these small holder farmers under the Javara brand. This has provided farmers with a chance to add value to their products, command more favorable prices, and reach international markets.
“Those who control the brands control the whole market,” Heilanti Hilman, entrepreneur
Strong brand helps local guitar company compete
Trademarks help Mr. Toien Bernahdie protect and promote , a brand of hand-made guitars that are designed in close partnership with some of Indonesia’s most popular musicians, capturing their vision and technical requirements. The company prides itself on its domestic roots and believes its trademark registrations are at the heart of the company’s ability to attract sponsorship and compete with well-known international brands.
"All aspects of our business are based upon our trademark registrations,” Toien Bernadhie, entrepreneur
PCT as a tool for disseminating green technology
Developing innovative green technology is an important solution to address climate change, and Enviplast is one Indonesian company working toward this goal. To help mitigate pollution and environmental hazards caused by plastic polymers, the company invented a sustainable biodegradable bag as a replacement for traditional plastic bags. Enviplast views patents and the PCT System as vital business tools for the long-term success of its green technology products.
Find out more about Enviplast bio-degradable bags.
Find out more
- Subscribe to WIPO’s YouTube channel for more vieos on intellectual property.